Lincoln Filene Chair Emeritus
Ph.D. Stanford University, 1969
Office Phone: (603) 646-2777, Moore 352
george.wolford@dartmouth.edu
My colleague told me that all memories are false, some just happen to be true. My memory of my interests may happen to be true, but then again. . . I am interested in how people process information and how they remember what they processed. I am interested in how people make decisions in the face of uncertainty. I am especially interested in people’s seeming drive to find patterns whether or not they are there, the impact of having too much choice, and the strange algebra people use in combining utilities. Finally I am involved in a wide range of applied projects, a sampling of those projects are cited below.
Wolford, G., and Bower, G. (1968) Continuity theory revisited: rejected for the wrong reasons? Psychological Review, 76, 515-518.
Wolford, G. (1971) Function of distinct associations for paired-associate performance. Psychological Review, 78, 303-313.
Wolford, G. (1975) A perturbation model for letter identification. Psychological Review, 82, 184-199.
Fowler, C.A., Wolford, G., Slade, R., and Tassinary, L. (1981) Lexical access with and without awareness. Journal of Experimental Psychology: General, 110, 341-362.
Wolford, G., Marchak, F., and Hughes, H. (1988) Practice Effects in Backward Masking. Journal of Experimental Psychology: Human Perceptions & Performance, 14, 101-112.
Wolford, G., Taylor, H., & Beck, J.R. (1990) The conjunction fallacy?Memory and Cognition, 18, 47-53.
Bush, L., Hess, U., and Wolford, G. (1993) Transformations for within-subject designs: A Monte Carlo investigation. Psychological Bulletin, 113, 566-579.
Wolford GL, Rosenberg SD, Oxman TE, Drake RE, Mueser KT, Hoffman D, Vidaver RM: (1999) Evaluating existing methods for detecting substance use disorder in persons with severe mental illness. Psychology of Addicted Behaviors, 13, 313-326.
Miller, M. B. & Wolford, G.L. (1999) Theoretical commentary: The role of criterion shift in false memory. Psychological Review, 106, 398-405.
Wolford, G.L., Miller, M. B. & Gazzaniga, M. (2000) The left hemisphere's role in hypothesis formation. Journal of Neuroscience, 20, RC64 (also see at http://www.jneurosci.org/cgi/content/full/20/6/RC64)
Rosenberg Stanley D [a]. Goodman Lisa A. Osher Fred C. Swartz Marvin S. Essock Susan M. Butterfield Marian I. Constantine Niel T. Wolford George L. Salyers Michelle P. (2001) Prevalence of HIV, hepatitis B, and hepatitis C in people with severe mental illness. American Journal of Public Health . 91(1). 31-37.
Wolford, G., Miller,M.B. and Gazzaniga, M. (2004) Split Decisions. To appear in the The Newest Cognitive Neurosciences, MIT press.
Shah, A.M. and Wolford, G. (2007) Buying behavior as a function of parametric variation of number of choices. Psychological Sciences, 18, 369-370.
Do, A.M., Rupert, A.V. and Wolford, G. (in press) Evaluations of pleasurable experiences: The peak-and-end rule. Psychonomic Bulletin and Review.
