Laurel J. Richie '81

Image of Laurel J. Richie

New York, New York

Elected 2012 (Charter Trustee)

A.B. Dartmouth College

Laurel brings more than three decades of experience in marketing, general management, and corporate governance. She currently is consulting with Teach for America - helping them shape their brand and messaging as they work to ensure that every child has access to an excellent education; and serves on the board of Synchrony Financial.

Laurel created the College's first board-level committee for communications, ensuring that this important function receives strategic oversight from the trustees. Laurel is a tireless advocate for Dartmouth's ability to produce leaders who make a positive difference in people's lives throughout the world.

As President of the Women's National Basketball Association (WNBA) from 2011 to 2015, Laurel led the league's business, operations, and marketing initiatives, and became the first person of color to lead a major national sports league. During her five seasons at the helm, the league signed its first marquee partner, extended its broadcast partnership with ESPN through 2025, and entered into an unprecedented eight-year agreement with the players and their union. Prior to the WNBA, she served as senior vice president and chief marketing officer of Girl Scouts of the USA, where she led the development of a new brand strategy that helped revitalize this iconic brand.

As a senior partner at advertising agency Ogilvy and Mather, Laurel established a strong track record for developing award winning campaigns that transformed brands and drove business results. She worked on a host of blue-chip clients including Kimberly Clark, American Express, Pepperidge Farm, and Unilever. Her pro-bono clients included the Museum for African Art, the Hospital for Special Surgery, and the New York City Commission on Human Rights. Upon her departure from Ogilvy, she became a founding member of the agency's external Diversity Advisory Board.

A frequent keynote speaker and panelist on Leadership, Diversity and Inclusion, and Women in Sports, Laurel is a recipient of the Black Girls Rock Shot Caller Award, Sports Business Journal's Game Changer Award, and the YMCA Black Achievers in Industry Award. She was awarded Ebony magazine's Outstanding Women in Marketing and Communications award, and named to its Power 100 List. Most recently, Black Enterprise named her one of the Most Influential African Americans in Sports.

At Dartmouth, Richie earned her Bachelor of Arts in policy studies. She was a member of the Black Underground Theater of the Arts (BUTA) and received the Ranny B. Cardozo Memorial Award. Her brother Winston H. Richie '77 and her niece Kara R. Richie '11 also graduated from Dartmouth.