Tool kit 2: How to publicize an exhibit
If you are organizing or curating a Library exhibit the tips on this page will help you publicize your exhibit and related events to the Dartmouth community.
The suggestions are ranked in priority order. For some exhibits, only the first two or three steps are appropriate. Some exhibits warrant broader marketing, and organizers will want to use the resources detailed farther down on the list.
1. Write-up a description of the exhibit, including the title, description, dates, and location.
2. Post the exhibit description and an image to the Library News.
- Select “Public News Item”.
- Select "Exhibit" for "Primary News Section"
- The activation date is the first day the exhibit will be up, and the expiration date is the last full day the exhibit will be up (the news item will display for the entirety of the expiration date).
- Click on “Automatically Post Item to the Patron Library Announce Bulletin.”
- Click on “Automatically Send Item to Library Group email list.”
- The Library News editors will review the information and then publish your news item.
3. Create a poster for your exhibit, and ask Dennis Grady to post it in Baker-Berry.
4. If there is a reception or opening event, post the event and exhibit description on D2U (Dartmouth Daily Updates).
5. Create a PowerPoint slide with an image and a small amount of text to advertise your exhibit. Send this to the contact at each library where you’d like your event posted. For the Baker-Berry screen, email your slide(s) to Greg Potter.
6. Request that your exhibit, and any related events, be listed on the Dartmouth Events Calendar.
7. Email “Dartmouth Now” with notice of your exhibit and any related events.
8. If you want to advertise your exhibit outside of Dartmouth you can work with the Marketing & Communications Committee to:
- Post to local newspapers such as the Valley News, the Connecticut Spectator, and the Burlington Free Press.
- Post to local radio stations such as NHPR, VPR, and WPTZ/WNNE.