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Diana L. Pearson, a seasoned communications executive who has held a number
of senior strategic communications roles with leading media companies, has been
appointed vice president for communications at Dartmouth. Pearson will assume
her new role in March and report to President James Wright. She will
take over the role from Sheila Culbert, senior assistant to the president, who
has been serving as the interim vice president for communications since last
year.
Diana Pearson
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“I am looking forward to working with Diana in this important position,”
says President Wright. “She has a record of impressive accomplishments in
identifying and articulating the strengths and values of various organizations
and will bring her leadership and expertise to campus in helping us to
effectively communicate with all of our stakeholders.”
Pearson served most recently as senior vice president for corporate
communications and media relations for Martha Stewart Living Omnimedia.
Previously, she served as director of public affairs for TIME Magazine
(1997-2006), and director of communications for Newsweek Magazine
(1983-1997).
“This is a grand opportunity to enter the world of academia,” Pearson says.
“I look forward to joining this fascinating community, and to collaborating
with President Wright, the Board of Trustees,
leaders of the College, world-class scholars, and all who love Dartmouth to
promote a truly great institution. We have a marvelous story to tell
together.”
As vice president for communications, Pearson will be responsible for
developing and implementing the institution’s overall communications strategy,
which is designed to increase understanding of and support for Dartmouth’s
educational and public service activities. She will coordinate the
institution-wide management of Dartmouth’s communications to its broad range of
constituencies, oversee Dartmouth’s media relations activities, and directly
manage Dartmouth’s Office of
Public Affairs, which produces all College publications, manages its Web
content, provides information to the news media about events, research, and
other important news involving Dartmouth, and operates the College’s Office of Conferences and
Special Events, among other activities.
A native of Bay Shore, N.Y., Pearson is a graduate of Vassar College, where
she majored in history. She served as editor-in-chief of The Miscellany
News (weekly newspaper) and student editor of the Vassar
Quarterly (publication for alumni/ae).
Pearson also has worked as a journalist with Gannett Newspapers and the
Associated Press. At Newsweek, she was named “Employee of the Year”
for building the brand internationally by promoting the magazine’s
prize-winning coverage of the Gulf War. At TIME, Pearson was a driving
force in organizing major press-worthy events, including TIME’s 75TH
Anniversary Celebration of Leadership (1998) and the first annual TIME 100 Most
Influential People in the World Dinner (2005). Three annual summits drew 300
leaders from across disciplines to develop solutions to important societal
issues: the TIME Global Health Summit (2005), sponsored by the Bill &
Melinda Gates Foundation; the TIME/ABC News Obesity Summit (2004), sponsored by
the Robert Wood Johnson Foundation; and the Future of Life Summit (2003),
convened on the 50th anniversary of the discovery of the structure of DNA.
She has served on the board of the National Multiple Sclerosis Society, has
volunteered for the Clinton Global Initiative, and has supported the efforts of
Save the Children, particularly in Bolivia.
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