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Tech@Tuck 2007 Addresses Consumer Data Collection and Privacy Protection

On Jan. 10, the Center for Digital Strategies (CDS) at the Tuck School of Business will hold its ninth Tech@Tuck event, "Managing Consumer Data: Improving Service and Protecting Privacy." The event is free and open to members of the Dartmouth community.

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Tech@Tuck will explore how knowledge of consumers can enable companies to create better and more efficient products, build stronger customer relationships, and anticipate customer needs. Presenters and panelists will address the business case for using personal data in products and services, as well as the ability to manage that data securely. The programs will also address whether better privacy and security policies can lead to increased trust, and how companies and consumers can work together to manage data effectively and securely.

Midday Information Sessions will be held from 11:30 a.m. to 1:30 p.m. in Stell Hall (adjacent to Tuck Hall) and will feature booth presentations by Anderson Analytics, the Customer Respect Group, Epsilon Consulting, Experian, Facebook, Kayak.com, and Save the Children.

John Marshall
John Marshall

An Executive Panel Discussion will be held from 4:40 p.m. to 6:10 p.m. in the Murdough Center's Ankeny Classroom. Panelists include: Anke Audenaert, vice president for content optimization, Yahoo!; Deirdre Evens, senior vice president for member insight, BJ's Wholesale Club; Craig Goldberg, chief privacy officer, Time Warner Cable; Chris Kelly, vice president for corporate development and chief privacy officer, Facebook; and Amy Weinberg, vice president for customer insight, Starwood Hotels. John Marshall, adjunct associate professor of business administration at the Tuck School and an expert in marketing and technology management, will moderate the panel.

Marianne Weems, Hopkins Center artist-in-residence and artistic director of The Builders Association, will also join the panel to discuss SUPER VISION—a new play that uses cutting-edge animation and technology to provide a timely comment on identity in the digital age.

Building on the themes of Tech@Tuck, there will be two additional programs in January. CDS and the Hopkins Center for the Arts will co-present performances of SUPER VISION at the Hopkins Center at 8 p.m. on Friday, Jan. 12, and Saturday, Jan. 13. The following week, CDS and Tuck's Allwin Initiative for Corporate Citizenship will host a Fireside Chat on the ethical issues related to collecting consumer data with Privacy Journal publisher Robert Ellis Smith and ChoicePoint vice president of consumer advocacy Katherine Bryant. The Fireside Chat will take place in Whittemore Hall on Wednesday, Jan. 17, at 8:30 p.m. The program also supports this year's Dartmouth Centers Forum theme of freedom and technology.

For more information about Tech@Tuck call 646-1756. For more information about SUPER VISION performances call 646-2422.

By GENEVIEVE CHAN

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Last Updated: 12/17/08