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On Jan. 10, the Center for
Digital Strategies (CDS) at the Tuck School of Business will hold its
ninth Tech@Tuck
event, "Managing Consumer Data: Improving Service and Protecting
Privacy." The event is free and open to members of the Dartmouth
community.
Tech@Tuck will explore how knowledge of consumers can enable companies to
create better and more efficient products, build stronger customer
relationships, and anticipate customer needs. Presenters and panelists will
address the business case for using personal data in products and services, as
well as the ability to manage that data securely. The programs will also
address whether better privacy and security policies can lead to increased
trust, and how companies and consumers can work together to manage data
effectively and securely.
Midday Information Sessions will be held from 11:30 a.m. to 1:30 p.m. in
Stell Hall (adjacent to Tuck Hall) and will feature booth presentations by
Anderson Analytics, the Customer Respect Group, Epsilon Consulting, Experian,
Facebook, Kayak.com, and Save the Children.
John Marshall
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An Executive Panel Discussion will be held from 4:40 p.m. to 6:10 p.m. in
the Murdough Center's Ankeny Classroom. Panelists include: Anke Audenaert, vice
president for content optimization, Yahoo!; Deirdre Evens, senior vice
president for member insight, BJ's Wholesale Club; Craig Goldberg, chief
privacy officer, Time Warner Cable; Chris Kelly, vice president for corporate
development and chief privacy officer, Facebook; and Amy Weinberg, vice
president for customer insight, Starwood Hotels. John Marshall, adjunct
associate professor of business administration at the Tuck School and an expert
in marketing and technology management, will moderate the panel.
Marianne Weems, Hopkins Center
artist-in-residence and artistic director of The Builders Association, will
also join the panel to discuss SUPER VISION—a new play that
uses cutting-edge animation and technology to provide a timely comment on
identity in the digital age.
Building on the themes of Tech@Tuck, there will be two additional programs
in January. CDS and the Hopkins Center for the Arts will co-present
performances of SUPER VISION at the Hopkins Center at 8 p.m. on Friday, Jan.
12, and Saturday, Jan. 13. The following week, CDS and Tuck's Allwin Initiative for
Corporate Citizenship will host a Fireside Chat on the ethical issues
related to collecting consumer data with Privacy Journal publisher
Robert Ellis Smith and ChoicePoint vice president of consumer advocacy
Katherine Bryant. The Fireside Chat will take place in Whittemore Hall on
Wednesday, Jan. 17, at 8:30 p.m. The program also supports this year's
Dartmouth Centers Forum theme of freedom and technology.
For more information about Tech@Tuck call 646-1756. For
more information about SUPER
VISION performances call 646-2422.
By GENEVIEVE CHAN
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