Instructor: Prof. Deb Brooks
Assignment: Communicating Politics: A Dartmouth Classroom Simulation
The start of the simulation involved a detailed campaign communications strategy memo which was jointly developed and written by the team.
Each media team was responsible for producing 4 campaign advertisements, along with appropriate press releases for their candidate. The first 3 ads were each 30 or 60-second radio ad and/or direct mail, and had to include a specific strategy for targeting a particular group over voters given hypothetical budget constraints.
Each individual within a team was assigned to take ownership for one of the first three ads, with the final ad produced collectively by the team. Each student wrote a paper on their “owned” ad, describing their strategy for the creation of the ad in light to related readings from the course.
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