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Laurel J. Richie '81

Laurel J. Richie '81President
WNBA, LLC

New York, New York

Elected 2012 (Charter Trustee)

A.B. Dartmouth College

Laurel J. Richie is president of the Women's National Basketball Association (WNBA), the longest-running women's professional sports league in the country. She oversees the league's business, operations, and marketing initiatives, and is the first person of color to lead a major national sports league. Prior to her appointment in May 2011, Richie served as senior vice president and chief marketing officer of Girl Scouts of the USA, where she led the development of a new brand strategy that helped revitalize this iconic brand. Richie spent more than two decades at Ogilvy and Mather, building brands for a host of blue-chip clients including Kimberly Clark, American Express, Pepperidge Farm, and Unilever. Richie's pro-bono clients included the Museum for African Art, the Hospital for Special Surgery, and the New York City Commission on Human Rights. As senior partner and executive group director with a portfolio of global brands, her team was among the agency's most productive and profitable. She continues to work with the agency as a founding member of its Diversity Advisory Board, supporting efforts to attract and retain top talent.  Richie was named one of the 25 Most Influential Women in Business by The Network Journal. She is a recipient of the YMCA Black Achievers in Industry award, Ebony magazine's Outstanding Women in Marketing and Communications award, and Power 100 List. Most recently, she received the Shot Caller Award from Black Girls Rock. At Dartmouth, Richie earned her Bachelor of Arts in policy studies. She was a member of the Black Underground Theater of the Arts (BUTA) and Cobra senior society. She received the Randy B. Cardozo Memorial Award and was recognized as one of the top 10 graduates of the Class of 1981 by Dartmouth Alumni Magazine.

Last Updated: 6/15/12