- The Dartmouth Green Magazine - http://www.dartmouth.edu/~tgm -
The Latest Word From Dartmouth’s Sustainability Coordinator
By Jim Merkel
In Features, Winter '06
At Dartmouth College, our Environmental Performance indicators for energy use, carbon dioxide and sulfur dioxide emissions, and waste disposal per capita have been on the rise since 2001. These data, although sobering, helps us face the sustainability challenge squarely.
A social change theory popularized by author Alan AtKisson suggests that when innovative individuals or groups present a culture with a new idea, such as living sustainably, these visionary ideas are often considered impractical. Transformers are people who sit on boards, volunteer for community and world causes, and own businesses. They are positive, inspirational people whom the mainstream will follow. These people repackage the new idea, in this case sustainability, in such a way that their friends, students, parishioners, parents or clients will think, “This sustainability stuff is crucial, necessary, and visionary yet practical.”
Transformers open their seed catalogue and map their garden in February. They briskly walk on snowy mornings to the bus stop leaving the car parked. They bag peaks in the Whites, then attend a slide show at the local library about a friend’s Himalayan adventures. If the innovator tried to convince the reactionary, the iconoclast or the mainstream, they would become frustrated and worn out. A skillful innovator will let the iconoclast and the reactionary refine the integration of these new ideas into their daily lives.
Having been at Dartmouth for only 8 months, I’m inspired by the number of innovators, change agents and transformers who were playing with and integrating sustainability before my job was ever posted. Over the first few months I gleaned ideas from dozens of people, attended meetings, read reports, visited other campuses, and met with sustainability coordinators from across the country. From this, I developed my first platform of projects:
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