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Version 1.1 - December, 2006
Electronic publications /Web use
Buttons, menus, links, and folders
Buttons, menus, links, and folders in running text are set in title case (initial caps unless an article or preposition) with quotation marks.
- Click on the "Search" button.
- Change the "Screen Area" settings.
When referring to Web pages in running text, set them in title case if the reference cites the exact title of the page.
- The Student Activities page has more fall events.
- There are more fall events on the activities page.
Down style (as opposed to title case)
Use bold face and capitalize initial first word only in Web:
- Subheads
- References to other sections within the site
- Figure titles
- Lists
Dates
For Web sites, with their international audiences, the international form of dates (e.g., 10 September 2005) is preferred.
Email addresses
Unless beginning a sentence, use all lowercase letters when referring to email addresses and omit spaces.
jane.smith@dartmouth.edu
Footers
Every Web page should include basic data about the origin and age of the page as well as a "contact" link or information.
Headline styles
Use bold face on Web headlines and capitalize initial letters of words as well on:
- Document titles
- References to other Web sites
- Titles of documents mentioned in the text
- Proper names, product names, trade names
Page titles
Each page title should incorporate the name of your organization or department and should be short and plainly worded.
Special characters or auto hyphens
In word processing files that will become HTML, don't use "smart quotes" or auto hyphens and avoid special characters such as bullets, en and em dashes-they are not supported in standard HTML text. Below are some standard HTML tags to use; however, an HTML guide will include more special and international characters that can be used in HTML's extended character formatting.
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character
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HTML tag
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Only-and
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Only—and
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pages 4-8
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pages4–8
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the Globe
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the<em>Globe</em>
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bold
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<strong>bold</strong>
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Terminology
- BlitzMail (noun), Blitz (verb)
- disks
- e-mail
- Internet
- KeyServer
- log in (verb), login (noun)
- online
- podcast
- PUBLIC file server
- Webcast
- Web site
URLs in printed text
When citing a URL or email address in running text, do not use angle brackets as these are used elsewhere as typesetting codes. The use of "http://" at the beginning of a URL is not necessary if the address uses "www"; otherwise use the full URL form:
- www.dartmouth.edu
- http://directory.dartmouth.edu
To set off a URL or email address it is preferable to have it in a different font rather than italic or bold. Also, if you must break a URL do so between syllables and without a hyphen.
- See the Dartmouth home page, www.dartmouth.edu, for more calendar information.
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