Spring 2009 Communicators Conference - Conference Materials

Digital Strategies for Powerful Corporate Communication - Excerpts

Suggested readings from the social media book written by Paul Argenti with Courtney Barnes (to be published in August 2009). Please note that these are advance, unfinished copies and are for Dartmouth internal use only.

• Chapter 1: Welcome to the Jungle: An Introduction to the New Business Environment (PDF)
• Chapter 3: The Digital Mediator: Online Platforms Create Common Ground for Marketing and Corporate Communications (PDF)
• Chapter 8: A Public Affair: The Digital Dimension of Government Relations (PDF)

Session Presentations

• Introduction (PDF), Sarah Horton and Rick Adams
• Social Media and the Modern Communications Environment: A Strategic Imperative (PDF), Paul Argenti
• Introduction to Social Media Tools (PDF), Courtney Barnes
• Wrap-up (PDF), Courtney Barnes
• Panel Discussion on Social Media Strategy (PPT), Catha Lamm