Fall 2008 Communicators Conference - Agenda

Thursday, October 30, 2008

• 3:00 to 3:15 p.m
  REGISTRATION
  Check-in, name tags
  Location: Outside Ankeny Classroom, Murdough Hall
• 3:15 to 3:30 p.m.
  WELCOME: Diana Pearson, VP for Communication
  Location: Ankeny Classroom, Murdough Hall
• 3:30 to 5:15 p.m.
  STRATEGIC COMMUNICATIONS: Paul Argenti, Professor of Corporate Communication, Tuck School, will lead discussions and breakout sessions.  Advance readings: "The Strategic Communication Imperative," (430kb PDF) article from MIT Sloan Management Review by Argenti and others (Spring 2005).  Also, "Communicating Strategically" (1.3mb PDF) chapter.
  Location: Ankeny Classroom, Murdough Hall
• 5:15 to 5:45 p.m.
  THE PITCH FOR DARTMOUTH: Carol Folt, Dean of the Faculty; Carrie Pelzel, VP for Development; Bob Whalen, Baseball Coach. Introduced by Rick Bender. The points Dartmouth leaders convey when recruiting faculty, speaking to donors, and courting prospective players.
  Location: Ankeny Classroom, Murdough Hall
• 5:45 to 6:30 p.m.
  CIDER RECEPTION
  Cash bar for alcohol
  Location: Whittemore Courtyard Tent, behind Murdough Hall
• 6:30 to 8:30 p.m.
  LASAGNA DINNER
  Seated with name cards
  INTRODUCTIONS: Communicators, please stand and briefly introduce yourself to colleagues.  Name, title, division.  Tell us something surprising about yourself, or about Dartmouth.
  Location: Stell Hall

Friday, October 31, 2008

• 7:30 to 8:00 a.m.
  REGISTRATION
  For new arrivals; check-in, name tags
  BREAKFAST
  Continental, standing
  Location: Outside General Motors Classroom, Byrne Hall
• 8:00 to 8:30 a.m.
  THE AUTHENTIC ENTERPRISE: Paul Argenti.  Advance reading: a white paper issued by the Arthur Page Society.
  Location: General Motors Classroom, Byrne Hall
• 8:30 to 9:00 a.m.
  THE VISION: President Jim Wright on the College's mission, his last-year agenda, and our role. Introduced by Diana Pearson.
  Location: General Motors Classroom, Byrne Hall
• 9:00 to 10:45 a.m.
  BEST PRACTICES:
  9:00 Why This Session? David Gibson, Communications Director, Development
  9:03 Depicting Leaders, Reader Opinion, & More. Sean Plottner, Editor, Dartmouth Alumni Magazine
  9:15 Capturing International Media. Kiki Keating, Public Relations Director, Tuck
  9:20 Communicating "Governance" in a Whirlwind. Diana Lawrence, Communications Director, Alumni Relations
  9:25 Big Green Bus, Big Green Press. Roland Adams, Media Relations Director, Public Affairs, with Addie Gorlin '11 and Andrew Zabel '09
  9:35 Cross-Campus Web Projects on a Shoestring. Sarah Horton, Web Strategy Director
  9:40 Us and YouTube. Mike Murray, Assistant Director, Media Production Group, with Rick Adams, Director, Content Development, Public Affairs
  9:47 Telling Our Story: Time and Trust. Deb Kimbell, Communications Director, Dartmouth Institute for Health Policy and Clinical Practice
  9:52 It's All About People. Dana Grossman, Editor, Dartmouth Medicine
  9:57 Employer Image Campaign: Attracting Top Talent. James Burger, Communications Manager, Human Resources
  10:02 Social Media: Get Where the Conversation Is. Catha Lamm, Web Managing Editor, Thayer
  10:07 We've Talked At You, Now Let's Hear From You. David Gibson, Q&A Moderator
  10:45 End of Q&A
  Location: General Motors Classroom, Byrne Hall
• 10:45 to 11:00 a.m.
  BREAK (with refreshments)
  Location: Outside General Motors Classroom, Byrne Hall
• 11:00 a.m. to 12:30 p.m.
  COMMUNICATING WITH IMPACT: Susan Peterson, Founder and President, The Communications Center, Washington, D.C.  Introduced by Kiki Keating. This coaching session begins with a live audit: how good a communicator are you?  How to analyze your audience/s; develop messages; create a Q&A strategy for interviews.  Project the 3 "Cs" - confident, concise and conversational.
  Location: General Motors Classroom, Byrne Hall
• 12:30 to 12:45 p.m.
  OUR OPPORTUNITIES: Joe Helble, Dean, Thayer School of Engineering; Member of the Dartmouth College Presidential Search Committee.  Introduced by Karen Endicott, Director of Communications, Thayer.
  Location: General Motors Classroom, Byrne Hall
• 12:45 to 1:00 p.m.
  CONCLUSIONS: An open discussion.  Paul Argenti and Diana Pearson with the Steering Group.
• 1:00 to 2:00p.m.
  PIZZA LUNCH: Tables for each Interest Group (sign up using reply card)
  1 - Medical Communications Group led by Dana Grossman
  2 - Digital Interest Group (DIG) led by Sarah Horton
  3 - "What Gives a Story Legs" Group led by Sean Plottner
  Location: Whittemore Courtyard Tent, behind Murdough Hall