Biographies:
Karlyn Morissette
 Karlyn Morissette has explored e-marketing in higher education from the point of view of both admissions and development. As a former admissions officer in charge of interactive recruiting, she was responsible for building a comprehensive e-marketing program from the ground up, which resulted in a doubling of online applications within one year of its implementation. In her current position at Dartmouth, she advises on and implements web-based strategies for the purpose of fundraising. Karlyn holds a B.S. in communication from Boston University and an M.B.A. from Norwich University. She has been an invited speaker at conferences around the country and blogs about e-marketing at www.karlynmorissette.com.
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