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Snap judgments about candidates are the best way to pick winners, study suggests

Dartmouth College Office of Public Affairs • Press Release
Posted 11/06/06 • Susan Knapp • (603) 646-3661

People watching short clips of silent debate footage are able to predict political election winners more accurately than predictions based on reports of economic conditions. (return to press release)

Candidate A
Candidate A
Candidate B
Candidate B

Please answer the three following questions:

Question 1
One of these candidates is a Democrat, and one is a Republican. Which one do you think is the Democrat?

Candidate A is the Democrat
Candidate B is the Democrat

Question 2
Who would you vote for in an election in your home state?

I would vote for Candidate A
I would vote for Candidate B

Question 3
Who do you think actually won this election for governor?

Candidate A won the election
Candidate B won the election

When you've answered all three questions, go on to the results page.

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