This website is no longer being updated. Visit Dartmouth Now for all news published after June 7, 2010.
"It is, as I have said ... a small podcast; and yet, there are those who love it." (with apologies to Daniel Webster, Dartmouth Class of 1801)
A Linguist's Take on Drug Advertising
Recorded April 5, 2007
Lewis Glinert, a linguist in the Department of Asian and Middle Eastern Languages and Literatures, has brought his training as a linguist to bear on the subject of drug labeling and advertising. He has consulted for pharmaceutical companies and been invited to testify on pharmaceutical advertising before the Food and Drug Administration and he has published and lectured on the subject of TV ads and websites for prescription drugs. In the latest installment of Views from the Green, Glinert talks to Genevieve Haas about his work applying linguistics to the issue of pharmaceutical advertising.