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Management science, marketing, statistics, frequency rewards programs, Internet and dynamic pricing, new products, pricing, innovation, reference price effects
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After teaching at the University of Arizona in Tucson, Arizona, for four years, Praveen Kopalle traded the warm, southern weather for the charming Northeast and joined the Tuck School in 1996. His teaching and research interests include marketing management, marketing research, pricing strategy, and new product development.
Praveen received his Ph.D. in marketing management from the Graduate School of Business, Columbia University in New York City. He also has an MBA in marketing management from the Indian Institute of Management, Bangalore, India, and a BS in mechanical and production engineering from Osmania University, Hyderabad, India.
In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McNamee Center for Digital Strategies, and a faculty associate of William F. Achtmeyer Center for Global Leadership, both at the Tuck School. He is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator.
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