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Corporate communication, management communication, corporate reputation management, crisis communication, implementation of strategy through communication, measuring reputation, financial communication, and communication measurement.
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Paul Argenti is Professor of Corporate Communication at the Tuck School of Business at Dartmouth College. His current research deals with the implementation of strategy through communication, outcome-based communication measurement, and financial communication. His work has been published in journals such as Harvard Business Review, MIT Sloan Management Review, and California Management Review.
Argenti teaches courses on management communication, analysis for general managers, and corporate communication. He has authored books including: The Power of Corporate Communication: Crafting the Voice and Image of Your Business; Corporate Communication; Instructor’s Manual to accompany Corporate Communication; The Fast Forward MBA Pocket Reference; The Portable MBA Desk Reference.
Argenti received his BA from Columbia University in 1975, MA from Brandeis University in 1979, and MBA from Columbia University in 1981.
Academic positions have included: Associate in communication, Harvard Business School, 1977–79; Tuck School of Business, 1981–present; Visiting Professor, International University of Japan, 1989–92; Visiting Professor, Helsinki School of Economics, 1991–95; Visiting Professor, Erasmus University, Rotterdam, 2001–present; Visiting Professor, Singapore Management University, 2003–present.
He is a board member to the Arthur W. Page Society.
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