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Guide to Dartmouth Experts

Contact the Office of Public Affairs by phone at 603-646-3661, or use the online contact form.

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Profile

Name:

Kusum Ailawadi

Primary Title:

Professor of Marketing

Primary Dept:

Marketing

Secondary Title:

-

Secondary Dept:

-

Areas of Expertise:

Marketing and overall marketing strategy, econometrics and econometric models of performance, statistics, methodological and empirical analyses, determinants of marketing expenditures and their impact on performance, retailing issues and manufacturer-retailer interaction, relative performance in packaged goods industries, grocery stores, sales response to advertising and promotion.

Bio:

Kusum Ailawadi is Professor of Marketing at the Tuck School of Business at Dartmouth College. Her research deals with the impact of marketing strategy on firm, category, and brand performance. She has a special interest in the strategic interaction and balance of power between manufacturers and retailers, and the factors that determine their relative performance. Her work has been published in journals such as the Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, and Journal of Retailing.

Kusum has taught the Statistics for Managers course in Tuck's MBA core and electives in marketing strategy and marketing research. She also teaches in several of Tuck's general and specialized executive programs, including the Tuck Executive Program, and the program for the Healthcare Marketing Communication Council.

Kusum received her PhD from the University of Virginia and taught at the Darden School at the University of Virginia and the Wallace E. Carroll School of Management at Boston College before joining Tuck in 1993. Before entering the PhD program, she worked in marketing management for Computer Maintenance Corporation (CMC) Ltd. in India. Kusum received her undergraduate degree with honors in physics from St. Stephens College, Delhi University, and her MBA from the Indian Institute of Management in Bangalore.

Website:

Kusum L. Ailawadi's website

Contact

Office Phone:

603-646-2845

Home Phone:

-

Other Phone:

-

Email:

kusum.ailawadi@dartmouth.edu

 

 

Last updated: 11/30/05