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Below is a collection of information, links, and resources:

Internal Dartmouth Links

Promotional Products

Marketing Websites

Marketing Resource Collection

Room 182

Building a Brand That Matters

By Robert A. Sevier, Ph.D.
Strategy Publishing (Hiawatha, IO) 2002

Competing for Students, Money, and Reputation

Larry D. Lauer
CASE Books; 2002

How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman
Harvard Business School Publishing, 2002

Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
Warner Books, 1997

Library Public Relations, Promotions, and Communications: A How-To-Do-It Manual
Lisa A. Wolfe (2nd edition)
Neal-Schuman Publishers, 2005

Nearby Publications

The Dartmouth Dartmouth Alumni Newsletter Dartmouth Engineer
Dartmouth Medicine Dartmouth Free Press Dartmouth Life
Tuck Today Dartmouth News Dartmouth Review
MALS Quarterly Roundup @ DHMC Scholarship Today
  Valley News Vox of Dartmouth

Last Updated: 1/5/12