Library Grand Rounds

Direct-to-Consumer Advertising: Implications for Patient Care

Tuesday, December 2, 2008
12:00 noon - 1:00 pm
DHMC, Auditorium E

• Presentation Resources
• Presentation Slides (PDF)
• Presentation Video

Direct-to-consumer advertising significantly affects patients' awareness of and involvement with treatment options. How can clinicians build on this and help patients achieve a balanced understanding of their condition and treatment choices? This Library Grand Rounds reviewed the history of direct-to-consumer advertising and suggest ways to decrease the knowledge gap between drug company marketers and the public.

This Library Grand Rounds featured Ellis Rolett, MD, Professor of Medicine, Active Emeritus; and Pamela Bagley, PhD, MLS, Research and Education Librarian, Dartmouth Biomedical Libraries.

Library Grand Rounds are a forum for presenting information resources and tools of interest to Dartmouth clinicians. Please contact us, if you have questions, comments, or suggestions for future Library Grand Rounds (Biomedical.Libraries.Education@Dartmouth.edu, or call 603-650-1661.)