Direct-to-Consumer Advertising: Implications for Patient Care

Tuesday, December 2, 2008
12:00 noon - 1:00 pm
DHMC, Auditorium E

• Presentation Resources
• Presentation Slides (PDF)

Direct-to-consumer advertising significantly affects patients' awareness of and involvement with treatment options. How can clinicians build on this and help patients achieve a balanced understanding of their condition and treatment choices? This Library Grand Rounds reviewed the history of direct-to-consumer advertising and suggest ways to decrease the knowledge gap between drug company marketers and the public.

The Library Grand Rounds featured Ellis Rolett, MD, Professor of Medicine, Active Emeritus; and Pamela Bagley, PhD, MLS, Research and Education Librarian, Dartmouth Biomedical Libraries.

Library Grand Rounds are a forum for presenting information resources and tools of interest to Dartmouth clinicians. Please contact us, if you have questions, comments, or suggestions for future Library Grand Rounds (Biomedical.Libraries.Education@Dartmouth.edu, or call 603-650-1661.)

To view this Library Grand Rounds online:

• Go to http://www.dhvideo.org
• Click on "Conferences on the Web"
• Select "Library Grand Rounds"

The Dartmouth-Hitchcock Medical Center is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

The Dartmouth-Hitchcock Medical Center designates this educational activity for a maximum of one AMA PRA Category 1 Credit™. Physicians should only claim credit commensurate with the extent of their participation in the activity.