Survey Development Resources

Books

Mail and Internet Surveys: A Tailored Design Method, 2nd edition
Don A. Dillman (2007)
Matthews Fuller HM538 .D55 2007
Improving Survey Questions: Design and Evaluation (Applied Social Research Methods Series, volume 38)
Floyd J. Fowler (1995)
Baker-Berry HN29 .F67 1995
Overcoming Survey Research Problems (New Directions for Institutional Research, volume 121)
Stephen R. Porter, editor (2004)
Baker-Berry LB2326.3 .O83 2004
Survey Research: Emerging Issues (New Directions for Institutional Research, volume 127)
Paul D. Umbach (2005)
Baker Berry LB2326.3 .S78 2005
The Power of Survey Design: A User's Guide for Managing Surveys, Interpreting Results, and Influencing Responders
Giuseppe Iarossi (2006)
Baker-Berry Library HM538 .I37 2006
Methods for Testing and Evaluating Survey Questionnaires
Stanley Presser, editor (2004)
Baker-Berry Library HM538 .M48 2004
The Total Survey Error Approach: A Guide to the New Science of Survey Research
Herbert F. Weisberg (2005)
Baker-Berry Library HM538 .W45 2005
Doing Survey Research: A Guide to Quantitative Methods
Peter M. Nardi (2003)
Baker-Berry Library HN29 .N25 2003

Articles

Web surveys: Perceptions of burden
Crawford, S. D., Couper, M. P., & Lamais, M. J. (2001).
Social Science Computer Review, 19(2), 146-162.
Leverage-saliency theory of survey participation
Groves, R. M., Singer, E., & Corning, A. (2000).
Public Opinion Quarterly, 64, 299-308.
E-mail subject lines and their effect on web survey viewing and response
Porter, S. R. & Whitcomb, M. E. (2005).
Social Science Computer Review, 23(3), 380-387.
Assessing response rates and nonresponse bias in web and paper surveys
Sax, L. J., Gilmartin, S. K., & Bryant, A. N. (2003).
Research in Higher Education, 44(4), 409-432.

Web Resources

Statistical Analysis Probability Sampling- Descriptions and examples of random sampling techniques written in layman language. Sample size calculator
Survey Design Tutorial on survey and questionnaire design Papers of Don A. Dillman (who has done extensive research on survey development)
Writing Survey Questions InfoPoll: How to Write a Good Survey CustomInsight: Survey Question Composition 101 Encyclopedia of Educational Technology: Types of Survey Questions StatPac: Qualities of a Good Question

Please send any comments concerning this page to Pamela Bagley.