Leggo my Eggo Redux


Most Americans born in the last several decades are familiar with the slogan "Leggo my Eggo," upon which Kellogg subsidiary Eggo Waffle, Inc. was able to build a sizeable waffle empire. This empire is now in its dotage, but its very existence stands as potent testimony to the power of a catch phrase that is, phonetically, quite simple. Jack-O-Lantern researchers thus proposed, using advanced linguistics software, to subject the slogan to permutative altering using several other popular "-go" variants. Here is a photographic summary of our results; we leave it to the public to judge our success.

Position your mouse cursor over a photograph to display its root phonemic referent. Click on a photograph to enlarge it.