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Research Review Highlights
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Data nuggets that are relevant to our work, along with the source of the data.
Who's online
Who's looking at college and university web sites?
- Teens, technology, and school (2005)
PEW Internet & American Life Project
- 57% of online American teens look for information about schools
- Use of the Internet at Major Life Moments (2002)
PEW Internet & American Life Project
- Of the 28% of Internet users who chose a school or college for themselves or their children, 36% say the Internet played a crucial or important role in that choice. The role of the Internet was more important with choosing a school than any other life moment researched, including buying a car, making a major investment, and dealing with or helping some deal with a major illness, among others
- Generations online (2005)
PEW Internet & American Life Project
- 57% Online teens (12–17)
- 54% Gen Y (18–28)
- 42% Gen X (29–40)
- 50% Trailing Boomers (41–50)
- 40% Leading Boomers (51–59)
- 30% Matures (60–69)
- 14% After Work (70+)
What are people looking for from college and university web sites?
What are the benefits of a usability-focused redesign?
- Usability Return on Investment
Nielsen and Gilutz
Dartmouth affiliates can download this report from our Resources page
- 135% overall improvement in usability
- 100% improvement in sales/conversion
- 150% improvement in traffic
- 161% improvement in user performance
- 202% improvement in feature use
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