RESEARCH
Establish a strategy for meeting the institution's web site goals, and for meeting the needs and preferences of users.
Mission and Goals
How does the web site support the mission of the College? What are 2-3 goals for the version 8 redesign? How will we measure success?
Tasks
- Interview stakeholders
- Review strategic communications documents
- Identify and capture "before" success metrics
Deliverables
- Mission statement
- Goals
- Success metrics
Resources
What ongoing resources are available?
Tasks
- Interview stakeholders
- Review resource allocation/structure at peer institutions
Deliverables
Recommendations for ongoing site support
Users
Who are our users and what do they want from the site?
Tasks
- Hold focus groups with key campus and off-campus constituents
- Survey current web site users to capture a cross-section of user types
- Review existing research on user types
- Develop scenarios, or personas, to represent different user types
- Map current site
- Review search engine and web server logs
Deliverables
- User inventory
- Personas
- Site map
- Current usage report
Best Practices
What are proven methods for achieving our goals?
Tasks
- Perform expert review of successful web sites
- Perform user testing on current site and 2-3 sites from expert review
- Survey priority users to identify web site needs and preferences
Deliverables
Redesign recommendations
Milestone: March 30, 2006
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