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Home 8 Design Specification

Support key messages

Reveal more of Dartmouth online
  • Include current news and events on the home page.
  • Include a Spotlight that updates regularly. Provide a brief introduction to a longer article or feature that appears elsewhere, and also point to other, related web sites. Wherever possible, point to media. Include a photograph where possible.
  • Develop "Experience Dartmouth," a clearinghouse of images, video, and audio representing events and activities at Dartmouth. Work with the Media Production Group and others to regularly add media to the site. Establish a workflow that allows media creators to suggest and submit content to the site.
  • Develop new sections around topics of interest, including "Dartmouth in the World," "Student Perspectives," "Programs and Continuing Education," "Academics," "Research," "Campus Life." Provide a coherent narrative with these sections-not lists of links.
  • Include a random image script on the home page that loads a new image with each page load. Include many photos.
  • Represent Athletics more on the home page.
  • Develop local content: e.g., photos of Hanover and the Upper Valley, community links that include links to the bookstores and places to purchase Dartmouth merchandise, what to do around Hanover.
Highlight distinctive characteristics
  • Seek out and produce Web features using narrative and media to tell the stories of people at Dartmouth.
  • Work with Technical Services to provide interactive, community-based tools such as blogs, wikis, and media management and tagging tools.
  • Use Dartmouth colors, green and white, but do not overwhelm.
  • Include photos on the home page that communicate the mood and tenor of Dartmouth.
Be more welcoming
  • Provide narrative on home and top-level pages-not lists of links.
  • Establish an "email Dartmouth" email address and put a link to the email address on every page.
  • Integrate Contact Dartmouth and the Online Directory. Include one primary contact and email address.
  • Create a copyright page that explains how visitors can use our content.
  • Consolidate information about opportunities at Dartmouth (e.g., employment, continuing education, summer programs).
  • Offer translations of home and top-level pages.

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Last updated: 05/08/06