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Defining Home 8
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METHODS AND TIMELINE
What we plan to do: Improve usability
- Make web site easy to use
- Achieved through user-centered design
- Usability improves satisfaction - Satisfaction affects perceptions, loyalty
What we plan to do: Support key messages
- Convey Dartmouth’s distinctive characteristics
- Achieved by putting “Dartmouth Experience” online
- Showing conveys more than telling - More credible, more persuasive
What we plan to do: Enhance offerings
- Adopt new trends, add functionality
- Focus on AIMS (Accessible, Interactive, Mobile, Social)
- AIMS opens doors to Dartmouth - Knowledge grows with sharing and exchange
- Possible enhancements
How we plan to do it: User-centered design
- Design is making decisions
- User-centered design, decisions are based on user research
- User-centered design leads to improved usability
How we plan to do it: Strategic planning
- Establish Web “master plan”
- Coordinate campus efforts in support of master plan
- Strategic design yields better results
When we plan to have it done
- March 30: Strategic Plan
- Early August: Launch
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