A FRAMEWORK FOR DISCUSSION
Who’s online?
- 81% of American teenagers
- 63% of American adults
Source: Internet: The Mainstreaming of Online Life (2005), PEW Internet & American Life Project
Who’s looking at college web sites?
- 57% Online teens (12–17)
- 54% Gen Y (18–28)
- 42% Gen X (29–40)
- 50% Trailing Boomers (41–50)
- 40% Leading Boomers (51–59)
- 30% Matures (60–69)
- 14% After Work (70+)
Source: Generations Online (December 2005), PEW Internet & American Life Project
What are they looking for?
- 97% Content (admission and environmental)
- 95% Site Architecture
- 88% Speed of Connection
- 78% Focus on Target Audience
- 49% Distinctiveness of Site
- 49% Importance of Graphics
Source: How College-Bound Perspectives Perceive University Web Sites (Summer 2001), Poock and Lefond
How do we measure up?
"Most aspects were rated positively, …although relatively small percentages rate us the best."
"Among our own entering students, fewer than one half identified Dartmouth’s web sites as the most useful."
Source: Memo regarding 2005 Admitted Student Questionnaire
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