* Pragmatics
    * Discourse analysis
    * Risk communications and labeling
    * Direct-to-consumer pharmaceutical advertising
    * Branded product web sites
    * Product naming practices
    * Apologies in American public diplomacy
    * Hebrew and Yiddish linguistics and culture


   http://www.dartmouth.edu/~news/releases/2005/11/04.htmlshapeimage_1_link_0
Research Interests