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The Print-to-Digital Business case is available. The original project announcement is below.
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Message from Executive Vice President Adam Keller, Vice President for Communications Diana Pearson, and Vice President for Information Technology/CIO Ellen Waite-Franzen
re: Print to Digital Cross-Institutional Review
During the Budget Reconciliation process, reducing print was one of the most cited community suggestions for cutting costs—of the 450 cost-saving suggestions submitted via email, 33 were about discontinuing print.
In response, we assigned Sarah Horton, Director of Web Strategy, Design, and Infrastructure, to develop a business case for guiding the campus in transitioning from print to digital. She assembled a work team that includes Peter Carini, College Archivist, Lisa Celone, Director of Operations Management, Peter Glenshaw, Director of Community Relations, Meg Maker, Director of External Information Services, Sarah Memmi, Periodicals Editor, and Dan Parish, Director of Admissions Recruitment and Communications. She also convened an advisory team with representatives from across the College and professional schools. Together they developed the business case, Guiding the Transition from Print to Digital.
The stated project goal is to achieve cost and environmental savings, improve communication effectiveness, and increase reach by modifying or reducing printed publications in favor of online communications. The strategies identified in the business case are as follows:
• Establish institutional support for Print-to-Digital effort
• Assess current efforts and costs for print and online publications
• Model the appropriate use of communications media
• Help departments determine when it’s appropriate to transition from print to online
• Help departments transition print efforts online and create effective online publications
• Develop Dartmouth staff’s knowledge and skills in order to better support online communication
• Preserve content for future use
• Support print efforts
• Provide incentives for reducing printing
The work team is now turning its attention to realizing these strategies. They are focusing on developing outreach and instructional materials to help guide decision-making in choosing the best communication method, and to foster effective digital communications. Their first workshop, Your Digital Success: Using Web Analytics to Guide Strategy, is on October 19, 2009 at 10:00am in Haldeman 041. In addition, the team is exploring software tools to assist the community in communicating online.
We encourage your ideas and suggestions of ways to realize cost and environmental savings from reducing the use of printed communications. You may use the anonymous web form(http://www.dartmouth.edu/~finance/communications/the_forum/comment_form.html) or e-mail finance.administration@dartmouth.edu.
