Title: Ad*Access
Location: Connect now | Library Catalog record
Description: The Ad*Access Project presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University. The advertisements are from the J. Walter Thompson Company Competitive Advertisements Collection of the John W. Hartman Center for Sales, Advertising, and Marketing History in Duke University's Rare Book, Manuscript, and Special Collections Library.
Access: Restricted to Dartmouth College community. Must be used on Dartmouth Campus or via VPN Client.

Title: Advertising Age (American Demographics)
Location: Connect now | Library Catalog record
Description: Advertising Age acquired American Demographics in November 2004 and relaunched it in February 2005 as a monthly report in Ad Age and section on AdAge.com analyzing trends and consumer insights. Tip: search Advertising Age in Business Source Premier, do an all text search using these keywords: section american demographics.
Access: Restricted to Dartmouth College community. Must be used on Dartmouth Campus or via VPN Client.

Title: American FactFinder
Location: Connect now | Library Catalog record
Description: A friendly interface to US Census Data, you can use American FactFinder to view, print, and download statistics about population, housing, industry, and business. Using FactFinder, you can create reference and thematic maps; and search for specific data. Enter a zip code and get a demographic profile.

Title: Community Sourcebook of ZIP Code Demographics
Location: Library Catalog record
Description: This book contains demographic information for every U.S. ZIP Code, including population, households, families, income, race, age, and consumer spending for a wide variety of products and services.
Access: Located in Feldberg Library, reference collection.

Title: Mediamark Reporter
Location: Connect now | Library Catalog record
Description: Mediamark Reporter offers comprehensive demographic, lifestyle, product usage, and media data collected from a single sample. These data provide strategic insights, consumer targeting, brand trial/loyalty, promotional opportunities, and trade marketing. Mediamark surveys annually more than 25,000 consumers throughout the continental United States and provides data on a syndicated basis. The survey methodology uses a personal interview and a self-administered questionnaire. 1986 – 1998 is in hardcopy on the 2nd floor, circulating collection: HF 5410.M44.
Access: Restricted to Tuck community. Must be used from Tuck Network.

Title: Mintel
Location: Connect now | Library Catalog record | Password information (Tuck Only)
Description: Mintel provides access to market research in the European, UK and US markets. Mintel produces some 600 reports each year in the following categories:

• Automotive
• Beauty, personal goods and toiletries
• Clothing, footwear, accessories
• Consumer lifestyles, marketing, promotion
• Drink and tobacco
• Electrical goods
• Food and foodservice
• Health and wellbeing
• Holidays and travel
• Household/house and home
• Leisure time
• Lifestages
• Media, books, stationery
• Miscellaneous
• Personal finances
• Retail
• Technology/telecom
Access: Restricted to Tuck community. Must be used from Tuck Network. Must register for a personal login.

Title: Statistical Abstract of the United States
Location: Library Catalog record
Description: This resource is a collection of statistics on social and economic conditions in the United States. Selected international data are also included. It also serves as a guide to sources of other data from the Census Bureau, other Federal agencies, and private organizations.
Access: Located in Feldberg Library, reference collection.

Title: Tablebase
Location: Connect now | Library Catalog record
Description: TableBase specializes exclusively in tabular data dealing with companies, industries, products and demographics. Tables cover market share, rankings, forecasts, shipments, output, consumption, users, exports, imports, capacity and more. It contains a range of sources including trade and business publications, investment research, trade associations, statistical annuals, primary research, international organizations and government. For tables from the trade and business press and reports, full text is available along with tables, in most cases.
Access: Restricted to Dartmouth College community. Must be used on Dartmouth Campus or via VPN Client.

Title: United States Census Bureau
Location: Connect now
Description: The Census Bureau serves as the leading source of quality data about the nation's people and economy. A wealth of information and statistics on people and businesses in the U.S.

Title: Business Insights
Location: Connect now | Library Catalog record
Description: Business Insights provides strategic market, company and industry research reports, both U.S. and international, which focus on five global industries: consumer goods, energy, finance, healthcare and technology.
Access: Restricted to Tuck community. Must be used from Tuck Network.

Title: Entrepreneurship (ProQuest)
Location: Connect now
Description: The Entrepreneurship database provides access to a variety of resources needed for developing and researching ideas to help progress and grow a product or service, including market research, startup plans, templates and forms, journal content, working papers, conference proceedings, business cases, dissertations and video clips of entrepreneurs giving firsthand accounts of their experiences.
Access: Restricted to Dartmouth College community. Must be used on Dartmouth Campus or via VPN Client.

Title: Euromonitor Passport Reference and Markets (fka Global Market Information Database)
Location: Connect now | Library Catalog record
Description: Euromonitor Passport, produced by Euromonitor, provides access to market information from around the world. It includes:

• Country statistics - Over 1 million hard-to-find demographic, economic and marketing statistics for 205 countries worldwide. The historic and forecast statistics enable you to build detailed country profiles.
• Country profiles - Key political and economic indicators are examined in 205 countries, allowing you to locate important country facts easily.
• Lifestyle indicators - A huge range of lifestyle indicators are researched, including eating and drinking habits, home ownership trends and crime patterns for 71 countries worldwide.
• Lifestyle analysis - Lifestyle reports for 52 countries examining how people live their lives and the factors influencing lifestyle choices to provide the story behind the numbers.
• Market data - Historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts.
• Market analysis - Over 3,500 market reports offering in-depth strategic analysis for consumer, industrial and service sectors.
• Companies and Market Shares - Profiles of 3,000 leading fast-moving consumer goods companies operating nationally, regionally and worldwide. Rank companies by key performance indicators such as market share or sales and understand the brands available in the different markets.
• Information Sources - Access to thousands of international market and business information sources, the same sources that Euromonitor analysts use when starting their research.
Access: Restricted to Dartmouth College community. Must be used on Dartmouth Campus or via VPN Client.

Title: Forrester Research
Location: Connect now | Library Catalog record | Password information (Tuck Only)
Description: Forrester is an independent research firm that provides research and analysis on emerging technology and its impact on business. Forrester analysts are in constant contact with business directors, IT experts, marketing specialists, and senior executives across various industries. Their research methodology includes thousands of external interviews, insights from experienced analysts, and an internal crosscheck review process. See the TuckStreams record for detailed subscription information. This service is provided to Tuck for NONCOMMERCIAL ACADEMIC USE ONLY.
Access: Restricted to Tuck community. Must be used from Tuck Network. Must register for a personal login.

Title: Gartner
Location: Connect now
Description: Gartner is a leading provider of IT research including statistics, forecasts and market analysis on the Hardware, Software, IT Services, Communications, and Semiconductor markets.
Access: Restricted to Dartmouth College community. Must be used on Dartmouth Campus or via VPN Client.

Title: Global Business Browser (OneSource)
Location: Connect now | Library Catalog record | Password information (Tuck Only) | Tutorial
Description: Global Business Browser (GBB) provides information on almost 670,000+ public, private, and nonprofit companies worldwide as almost 14 million small, US and Canadian businesses via Small Company Spectrum. GBB also provides access to information on industries and executives. Find news stories, corporate overviews, detailed financial data, market research reports, analyst reports, executive biographies, SWOT analysis, significant developments, strategic initiatives, industry norms, market share, and more. Company Finder can be used to screen the database of companies creating lists of companies that match a given set of criteria (a great tool for job hunting).
Access: Restricted to Tuck community. Use your personal login. Other Dartmouth users see a librarian.

Title: IBISWorld
Location: Connect now | Library Catalog record
Description: IBISWorld provides access to a collection of market research reports for over 700 U.S. industries and almost 60 global industries. It can be searched by keyword or NAICS code, or can be browsed. Reports are typically 30-60 pages in length and include key statistics, market segmentation, market characteristics, industry conditions, key factors, key competitors, industry performance, and outlook.
Access: Restricted to Dartmouth College community. Must be used on Dartmouth Campus or via VPN Client.

Title: MarketLine
Location: Connect now | Library Catalog record
Description: MarketLine provides information on companies, industries and countries, including:

Market Research Reports

Company Profiles:
• Business Description
• Major Products & Services
• Key Employees & Biographies
• SWOT Analysis
• Top Competitors

Industry Profiles:
• Executive Summary
• Market Segmentation
• Market Size
• Market Share
• Market Forecasts

Country Profiles
• Political & Economic Analysis
• Key Macroeconomic Data

News, Comment and Analysis
• Breaking industry news
• M & A activity
• Product launches
• Regulatory changes
Access: Restricted to Dartmouth College community. Must be used on Dartmouth Campus or via VPN Client.

Title: Mintel
Location: Connect now | Library Catalog record | Password information (Tuck Only)
Description: Mintel provides access to market research in the European, UK and US markets. Mintel produces some 600 reports each year in the following categories:

• Automotive
• Beauty, personal goods and toiletries
• Clothing, footwear, accessories
• Consumer lifestyles, marketing, promotion
• Drink and tobacco
• Electrical goods
• Food and foodservice
• Health and wellbeing
• Holidays and travel
• Household/house and home
• Leisure time
• Lifestages
• Media, books, stationery
• Miscellaneous
• Personal finances
• Retail
• Technology/telecom
Access: Restricted to Tuck community. Must be used from Tuck Network. Must register for a personal login.

Title: Global Business Browser (OneSource)
Location: Connect now | Library Catalog record | Password information (Tuck Only) | Tutorial
Description: Global Business Browser (GBB) provides information on almost 670,000+ public, private, and nonprofit companies worldwide as almost 14 million small, US and Canadian businesses via Small Company Spectrum. GBB also provides access to information on industries and executives. Find news stories, corporate overviews, detailed financial data, market research reports, analyst reports, executive biographies, SWOT analysis, significant developments, strategic initiatives, industry norms, market share, and more. Company Finder can be used to screen the database of companies creating lists of companies that match a given set of criteria (a great tool for job hunting).
Access: Restricted to Tuck community. Use your personal login. Other Dartmouth users see a librarian.

Title: Market Share Reporter
Location: Library Catalog record
Description: Market Share Reporter is an annual compilation, from 1,133 sources, of reported market share data on companies, products, & services. Arranged by four-digit SIC code, each entry features a descriptive title; data and market description; a list of producers/ products along with their market share; and more.
Access: Located in Feldberg Library, reference collection.

Title: Tablebase
Location: Connect now | Library Catalog record
Description: TableBase specializes exclusively in tabular data dealing with companies, industries, products and demographics. Tables cover market share, rankings, forecasts, shipments, output, consumption, users, exports, imports, capacity and more. It contains a range of sources including trade and business publications, investment research, trade associations, statistical annuals, primary research, international organizations and government. For tables from the trade and business press and reports, full text is available along with tables, in most cases.
Access: Restricted to Dartmouth College community. Must be used on Dartmouth Campus or via VPN Client.