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Oct
07

Communications Career Digest: October 7th, 2011

COMMUNICATIONS CAREER DIGEST: OCTOBER 7th, 2011

TOPICS INCLUDE:

1.) Marketing vs. Advertising – Defined
2.)  Public Relations Internship – Paid
3.) Graduate Newspaper Fellowship and Apprenticeship for Minorities
4.) Editorial or Design Internship – International
5.) Newspapers-Magazines-Radio/TV – Online Resource
6.) Public Broadcasting – Jobs & Internships
7.) Environmental Journalism
8.) #1 Film School
9.) Careers for Writers
10.) Marketing Fellowship – Post-Grad

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1.) MARKETING VS. ADVERTISING – Defined:

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. It includes advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.

Advertising:  The paid, public announcement of a persuasive message by an identified sponsor; the presentation or promotion by a firm of its products to its existing and potential customers. Advertising is only one piece of the marketing strategy/process. It’s the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency,  etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.

2.) Public Relations Internship – Paid – MWW Group, Chicago:
Internships across areas such as practice areas; Investor Relations, Public Affairs, E-Business and Technology, Crises Communications, Media Relations and Consumer Marketing.               

https://jobs-mwwgroup.icims.com/jobs/1479/job

3.) The Newhouse Graduate Newspaper Fellowship and Apprenticeship for Minorities:
A 30-month program for students who have majored in subjects other than journalism as undergraduates. Students study newspaper journalism on the master’s level at the S.I. Newhouse School of Public Communications at Syracuse University, followed by a paid professional apprenticeship.    http://newhousemasters.syr.edu/pdfs/NMFbrochure.pdf

4.)  Editorial or Design Internship – Anthem Press – London:
>Editorial –may include editorial or marketing research, some work on book proposals and manuscripts, web content editing and administrative support
>Design – work may include book cover design and designing print and online marketing material
http://www.anthempress.com/index.php/workexperience

5.) Newspapers-Magazines-Radio/TV – Great Online Resource – NEWSLINK:
Search by location and type      http://www.newslink.org/index.html

6.) Public Broadcasting – Jobs & Internships – The Corporation for Public Broadcasting (CPB):
Jobline   http://www.cpb.org/jobline/

7.) Environmental Journalism – Grist:
An independent green news source.  Want to be a contributing writer?   Also has internships.
http://www.grist.org/about

8.) #1 Film School – The American Film Institute (L.A., CA):
The Hollywood Reporter’s inaugural list and ranking of worldwide film schools called AFI Conservatory “among the most selective film schools in America”.  The list was developed with the help from entertainment industry insiders, including executives and filmmakers, as well as film school graduates. Schools were rated based on a range of criteria such as alumni, cost, facilities, industry access and strength of faculty.  http://www.afi.com/conservatory/news.aspx

9.)  Career Opportunities for Writers – (7-day lending from Career Services)
A collection of job descriptions within categories such as newspaper and news services, magazines, television, radio, book publishing, arts and entertainment, business communications and public relations, advertising, federal government, scholastic/academic/non-profit institutions and freelance services/self-publishing.      FYI…Within the Dartmouth Career Network, there are 103 alums are Writers! Learn about this career by doing an “information interview” with them to get a better understanding how to pursue this profession.

10.) WPP Marketing Fellowship – Post-Grad:
Rotate in 3 one-year assignments through WPP companies, (branding, marketing, advertising, direct marketing, media investment, public relations, etc) around the world http://www.wpp.com/wpp/careers/marketing/graduates    DEADLINE:    NOV. 10

 

Permanent link to this article: http://www.dartmouth.edu/~careerblog/2011/10/communications-career-digest-october-7th-2011/

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