Dartmouth College's Biomedical Libraries have posted the presentatons from our fourth annual October Conference for New England Librarians:
Creative Marketing: Promoting Library
Resources and Services
Marketing our resources and services is becoming increasingly important for libraries. This year's conference offered an overview of library marketing issues as well as some specific strategies and success stories.
The date and time:
Thursday, October 12, 2000, 9:30 AM -
3:00 PM
The location: Alumni Hall, Hopkins Center, at Dartmouth College in beautiful Hanover, New Hampshire.
The cost: $30 (included lunch and parking fees)
The Program:
The keynote:"Marketing Libraries: Beyond Basics and Brochures"
Kathy Miller, Editor of the "Marketing Library Services"
newsletter and the magazine "Computers in Libraries," Information Today, Inc.,
Medford, NJ
Here's how to get beyond the basic four P's of marketing and put your ideas into action. This session will provide you with a general overview of creating marketing materials and launching successful programs.
"Surveys and Stats: Using Data Collection to Direct and Market
the Library"
Gary Wasdin, Access Services Librarian, Wesleyan
University Libraries, Middletown, CT
In 1999, Wesleyan University Libraries created and distributed a user survey to the students to gauge their opinions, needs, and complaints about our services and collections. In 2000, we created a librarian position that spends half-time collecting statistics on library services and electronic resources. The survey results and statistics analysis are being used to create, change, and market services at the Libraries.
"'Take Me To The Pilot': Marketing an Interim Library Facility
While Constructing a New Building"
Charles M. Getchell, Jr.,
Director of the Arnold Bernhard Library, Quinnipiac University, Hamden, CT
In 1998, Quinnipiac College faced the promise of a new central library building, the reality of a change in institutional name, and the challenge of interim operations for the collegiate library. Desiring to 'pilot' new technologies, services, and staff relationships, we moved to the 'ultimate swing building,' unleashed a marketing campaign, and began to upgrade library services while the new Arnold Bernhard Library was under construction. Now that we are in the new building, we look back and....smile........
""Is That Your Final Answer'? - Game Shows and Other Ways to
Market Academic Libraries to Students"
Rae Helton, Director of
Information Literacy, University of Louisville, Louisville, KY
Students have different impressions of the library based on personal experiences, what they've heard, pictures they've seen, or even worse, stereotypes depicted on television and movies. Experiences from a recent gameshow event and other practical, but fun activities will be shared with the audience.
"High-Volume Consumers: A Collaborative Strategy for Creating
Customized Services"
Howard Silver, Head of Information
Services, Health Sciences Library, Tufts University, Boston, MA
High-volume consumers of published literature are a small, but significant group of the user community. Typically, they have developed elaborate systems for obtaining and managing their information, which may or may not include their library, depending on their experiences and expertise. This presentation will describe an emerging project to develop and market library services, using criteria developed by representatives of our high-volume user community.
"More Marketing Ideas to Use"
Kathy Miller,
Editor of the "Marketing Library Services" newsletter and the magazine
"Computers in Libraries," Information Today, Inc., Medford, NJ
Descriptions of successful projects at other libraries. Handouts and articles included.
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