Dartmouth College's Biomedical Libraries have posted the
presentatons from our fourth annual October Conference for New England
Creative Marketing: Promoting Library
Resources and Services
Marketing our resources and services is becoming
increasingly important for libraries. This year's conference offered an
overview of library marketing issues as well as some specific strategies and
The date and time:
Thursday, October 12, 2000, 9:30 AM -
The location: Alumni Hall, Hopkins Center, at Dartmouth
College in beautiful Hanover, New Hampshire.
The cost: $30 (included lunch and parking fees)
The keynote:"Marketing Libraries: Beyond Basics and Brochures"
Kathy Miller, Editor of the "Marketing Library Services"
newsletter and the magazine "Computers in Libraries," Information Today, Inc.,
Here's how to get beyond the basic four P's of marketing
and put your ideas into action. This session will provide you with a general
overview of creating marketing materials and launching successful programs.
"Surveys and Stats: Using Data Collection to Direct and Market
Gary Wasdin, Access Services Librarian, Wesleyan
University Libraries, Middletown, CT
In 1999, Wesleyan University Libraries created and
distributed a user survey to the students to gauge their opinions, needs, and
complaints about our services and collections. In 2000, we created a librarian
position that spends half-time collecting statistics on library services and
electronic resources. The survey results and statistics analysis are being used
to create, change, and market services at the Libraries.
"'Take Me To The Pilot': Marketing an Interim Library Facility
While Constructing a New Building"
Charles M. Getchell, Jr.,
Director of the Arnold Bernhard Library, Quinnipiac University, Hamden, CT
In 1998, Quinnipiac College faced the promise of a new
central library building, the reality of a change in institutional name, and
the challenge of interim operations for the collegiate library. Desiring to
'pilot' new technologies, services, and staff relationships, we moved to the
'ultimate swing building,' unleashed a marketing campaign, and began to upgrade
library services while the new Arnold Bernhard Library was under construction.
Now that we are in the new building, we look back and....smile.
"'Is That Your Final Answer'? - Game Shows and Other Ways to
Market Academic Libraries to Students"
Rae Helton, Director of
Information Literacy, University of Louisville, Louisville, KY
Students have different impressions of the library based
on personal experiences, what they've heard, pictures they've seen, or even
worse, stereotypes depicted on television and movies. Experiences from a recent
gameshow event and other practical, but fun activities will be shared with the
"High-Volume Consumers: A Collaborative Strategy for Creating
Howard Silver, Head of Information
Services, Health Sciences Library, Tufts University, Boston, MA
High-volume consumers of published literature are a
small, but significant group of the user community. Typically, they have
developed elaborate systems for obtaining and managing their information, which
may or may not include their library, depending on their experiences and
expertise. This presentation will describe an emerging project to develop and
market library services, using criteria developed by representatives of our
high-volume user community.
"More Marketing Ideas to Use"
Editor of the "Marketing Library Services" newsletter and the magazine
"Computers in Libraries," Information Today, Inc., Medford, NJ
Descriptions of successful projects at other libraries.
Handouts and articles included.
Last update 3-November-2000
©2000 Trustees of Dartmouth College
Hanover, New Hampshire 03755