Dartmouth Sights & Sounds
Marketing intelligence at CVS

With 50 million active cardholders in its database, CVS ExtraCare is the single largest retail loyalty card program in the United States. Adrian Sosa T'02 discusses the role of market research in managing this extensive customer base, and how information technology is critical to targeting segments and measuring the value of marketing efforts. (From Radio Tuck; Interview by David Charles T'07)

Runtime = 10:44
Size = 4.9mb